Can a 7 Brew franchisee communicate with customers through unapproved channels?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
You may communicate with the Store's customers only through branded mobile apps, branded email domains, online brand-reputation-management sites, or other channels we expressly designate.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 53–54)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, franchisees are restricted in how they communicate with customers. Specifically, a 7 Brew franchisee may only communicate with customers through channels that 7 Brew expressly designates. These approved channels include branded mobile apps, branded email domains, and online brand-reputation-management sites.
This restriction means that franchisees cannot use other communication methods without 7 Brew's explicit approval. For example, a franchisee could not use an unapproved social media platform or third-party delivery app to engage with customers. This policy allows 7 Brew to maintain brand consistency and control over its public image and customer interactions across all franchise locations.
The policy ensures that all marketing and customer engagement efforts align with 7 Brew's overall brand strategy. Franchisees must adhere to these guidelines to avoid violating the franchise agreement and potentially facing penalties. Prospective franchisees should clarify with 7 Brew what specific channels are currently approved and what the process is for requesting approval of additional channels.