Can a 7 Brew franchisee communicate with customers through branded mobile apps?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
You may communicate with the Store's customers only through branded mobile apps, branded email domains, online brand-reputation-management sites, or other channels we expressly designate.
Your right to operate the Store is limited to products prepared and sold, and services provided, at the Store's physical location. It does not include the right to distribute products and services over the Internet, on a wholesale basis (for resale to another retailer or wholesaler), through delivery, or through other supply or distribution channels (for example, unapproved mobile apps, catalog sales, mail-order sales, infomercials, or telemarketing). There otherwise are no limits on the customers to whom your Store may sell products.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 53–54)
What This Means (2025 FDD)
According to the 2025 7 Brew Franchise Disclosure Document, franchisees are permitted to communicate with customers through branded mobile apps that 7 Brew expressly designates. However, franchisees are restricted from distributing products and services through unapproved mobile apps.
This means that while 7 Brew allows franchisees to engage with customers via mobile apps, these apps must be officially approved and branded by 7 Brew. Franchisees cannot use independently developed or unapproved apps to sell or distribute 7 Brew products. This ensures that all customer interactions align with 7 Brew's brand standards and operational procedures.
This policy is typical in franchising, where franchisors maintain control over brand representation and customer experience. By designating approved communication channels, 7 Brew can monitor and manage how its brand is presented to the public, ensuring consistency and quality across all franchise locations. Prospective franchisees should clarify with 7 Brew the specific requirements and approval processes for using branded mobile apps to communicate with customers.