Can a 7 Brew franchisee communicate with customers through branded email domains?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
- (15) communicating with the Store's customers only through branded mobile Apps, branded email domains, online brand-reputation-management sites, or other
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 53–54)
What This Means (2025 FDD)
According to the 2025 7 Brew Franchise Disclosure Document, franchisees can communicate with customers through branded email domains. However, this is only allowed through channels that 7 Brew expressly designates and only for purposes related to the store's operation.
7 Brew maintains Brand Standards for communications, including standards for using Digital Marketing and Social Media. Digital Marketing includes domain names, homepages, electronic addresses, and metatags. Social Media includes blogs, social networks like Facebook and Instagram, professional networks like LinkedIn, and live-blogging tools like Twitter.
These standards also apply to accessing and using the System Website, including any intranet. Franchisees must adhere to these standards to maintain consistent brand messaging and customer interaction protocols. This ensures that all communications align with 7 Brew's overall brand strategy and operational guidelines.