For a 7 Brew franchise, what is the required use of the premises during the term of the Franchise Agreement?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
- A. During the Term of the franchise agreement (the "Franchise Agreement") between Tenant and BREW CULTURE FRANCHISE, LLC ("Franchisor"), Tenant will use the premises only to operate a 7 BREW Store.
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You may not use, or allow another to use, any part of the Store for any purpose other than operating a 7 BREW Store in compliance with this Agreement. You must place or display at the Store (interior and exterior), according to our guidelines, only those signs, emblems, designs, artwork, lettering, logos, and display and advertising materials we periodically specify. You agree to maintain the condition and appearance of the Store, the site, and the Operating Assets in accordance with Brand Standards. Without limiting that obligation, you must take the following actions during the Term at your own expense: (i) thorough cleaning, repainting, and redecorating of the Store's interior and exterior at intervals and within the timeframe we periodically specify and at our direction; (ii) interior and exterior repair of the Store and the site as needed within the timeframe we specify; and (iii) repair or replacement, at our direction, of damaged, worn-out, unsafe, non-functioning, or obsolete Operating Assets at intervals and within the timeframe we periodically specify (or, if we do not specify an interval for replacing an Operating Asset, as that Operating Asset must be replaced in order to offer and sell the products required to be sold by 7 BREW Stores).
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
According to the 2025 FDD, during the term of the franchise agreement, a 7 Brew franchisee must use the premises only to operate a 7 Brew store. The franchisee must adhere to 7 Brew's guidelines for signs, emblems, designs, artwork, lettering, logos, and display and advertising materials, both inside and outside the store.
Maintaining the condition and appearance of the store, site, and operating assets is also required, including regular cleaning, repainting, redecorating, and necessary repairs. Franchisees are responsible for the costs associated with these maintenance and repair activities. Additionally, franchisees must repair or replace damaged, worn-out, unsafe, non-functioning, or obsolete operating assets as directed by 7 Brew.
This requirement ensures that all 7 Brew locations maintain a consistent brand image and quality of service. Failing to comply with these requirements could lead to a breach of the franchise agreement. Prospective franchisees should carefully consider these obligations and the associated costs when evaluating the 7 Brew franchise opportunity.