What are some examples of programs that the 7 Brew Brand Fund may pay for?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
The Brand Fund may pay for, among other things, preparing, producing, and placing video, audio, and written materials, Digital Marketing, and Social Media; developing, maintaining, and administering one or more System Websites; creating and administering national, regional, multi-regional, local, and multi-local marketing, advertising, and lead-generation programs (which may include spending Brand Fund contributions in specific geographic markets or directing Brand Fund contributions to individual or groups of franchisees to spend on marketing, advertising, and lead-generation programs in their own markets); using advertising, promotion, and marketing agencies and other advisors to provide assistance; establishing regional and national promotions and partnerships and hiring spokespersons to promote the 7 BREW Store brand; establishing on-line systems and other vehicles for centralized customer interaction; supporting public relations, market research and
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, the Brand Fund is used to enhance, promote, and protect the 7 Brew brand and franchise system. The Brand Fund can be used for advertising, marketing, research and development, public relations, social media management, lead generation, customer relationship management, and technology programs, materials, and activities. Franchisees are required to contribute up to two percent of their store's weekly gross sales to the Brand Fund, with 7 Brew stores owned by the company and its affiliates contributing on the same percentage basis.
The Brand Fund can pay for preparing, producing, and placing video, audio, and written materials, digital marketing, and social media initiatives. It also covers the development, maintenance, and administration of system websites. Additionally, the fund supports national, regional, multi-regional, local, and multi-local marketing, advertising, and lead-generation programs. This may include spending Brand Fund contributions in specific geographic markets or directing Brand Fund contributions to individual or groups of franchisees to spend on marketing, advertising, and lead-generation programs in their own markets.
Furthermore, the Brand Fund can be used to hire advertising, promotion, and marketing agencies and other advisors, establish regional and national promotions and partnerships, and hire spokespersons to promote the 7 Brew brand. It also supports the establishment of online systems and other vehicles for centralized customer interaction, public relations, and market research. 7 Brew has sole control over the creative and business aspects of the Brand Fund's activities.