What is the effective date of the Trademarks, Copyrights, and Trade Secret License Agreement for 7 Brew?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
Brew Culture, LLC licenses us to use these Marks and related intellectual property, and to authorize franchisees to use them in operating 7 BREW Stores, under a Trademarks, Copyrights, and Trade Secret License Agreement effective March 15, 2021 (the "License Agreement"). The License Agreement's initial term is 20 years; we have the right to renew the License Agreement for 3 successive 10-year terms. We have the right to terminate the License Agreement at any time. Brew Culture, LLC may terminate the License Agreement immediately if we breach the License Agreement and fail to cure the breach within 30 days after receiving written notice from Brew Culture, LLC. When the License Agreement terminates or expires, we must stop using and sublicensing the Marks and related intellectual property. However, any 7 BREW Store franchisee that has been authorized to use the Marks in its franchise may continue using the Marks until that franchisee's franchise agreement, and any permitted successor franchise agreement, expire or are terminated, but only if the franchisee continues to comply with its obligations in the franchise agreement and any permitted successor franchise agreement during their remaining terms. No other agreement limits our right to use or sublicense any Mark.
Source: Item 13 — TRADEMARKS (FDD pages 49–51)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, the Trademarks, Copyrights, and Trade Secret License Agreement is effective as of March 15, 2021. This agreement allows 7 Brew to use the trademarks and related intellectual property necessary to operate 7 Brew stores and to authorize franchisees to do the same. The initial term of the License Agreement is 20 years, and 7 Brew has the option to renew it for three additional 10-year terms.
7 Brew has the right to terminate the License Agreement at any time, while Brew Culture, LLC, the licensor, can terminate it immediately if 7 Brew breaches the agreement and fails to correct the breach within 30 days of written notice. Upon termination or expiration of the License Agreement, 7 Brew must cease using and sublicensing the trademarks and related intellectual property.
However, any 7 Brew franchisee authorized to use the marks can continue to do so until their franchise agreement (or any permitted successor agreement) expires or is terminated, provided they continue to meet their obligations under the franchise agreement. This ensures that franchisees who are in good standing can continue operating their businesses even if the overall License Agreement between 7 Brew and Brew Culture, LLC is terminated.