Can I develop or operate 7 Brew Stores outside the Territory?

According to 7 Brew's 2025 Franchise Disclosure Document, franchisees are explicitly prohibited from developing or operating 7 Brew stores, whether Traditional or Non-Traditional, outside of their designated Territory. The Territory is defined by geographic coordinate points with a radius of 1.5 to 2 miles, as specified in the Development Rights Rider (DRR). The number of coordinate points within the Territory depends on the number of 7 Brew stores the franchisee agrees to develop, demographics, competitive businesses, and site availability.

This restriction means that a franchisee's development and operational focus must remain within the agreed-upon Territory. The DRR outlines the obligations for constructing and developing at least 5 Traditional 7 Brew stores within this Territory. Failure to meet these development obligations and deadlines can result in the termination of the DRR by 7 Brew.

While franchisees are limited to their Territory, 7 Brew retains the right to operate or allow others to operate Non-Traditional 7 Brew stores within the franchisee's Territory. This includes the possibility of competition from other franchisees, company-owned outlets, or other distribution channels controlled by 7 Brew. This aspect is crucial for prospective franchisees to consider, as it means the territory is not exclusive, and internal competition is possible.