What is the De-Identification Fee for a 7 Brew franchise?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
| Column 1 | Column 2 | Column 3 | Column 4 |
|---|---|---|---|
| Type of Fee(1, 6) | Amount(2) | Due Date | Remarks |
| De-Identification Fee | Out-of-pocket cost reimbursement | As incurred | You must reimburse our costs of de identifying your Store if you fail to do so. |
Source: Item 6 — OTHER FEES (FDD pages 16–23)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, the De-Identification Fee is an out-of-pocket cost reimbursement. This fee is due as incurred.
This means that if a franchisee fails to de-identify their 7 Brew store when required (likely at the end of the franchise term or upon transfer), 7 Brew will handle the de-identification process and the franchisee must reimburse 7 Brew for the costs incurred. These costs could include expenses for removing signage, logos, and other branding elements that identify the location as a 7 Brew franchise.
The franchisee is responsible for covering the direct expenses 7 Brew incurs to de-identify the store. It is important for a prospective franchisee to understand the circumstances under which this fee may be charged and to factor in potential de-identification expenses when considering the overall costs of the franchise.