What is the definition of a 'Traditional 7 Brew Store'?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
A "traditional" 7 BREW Store ("Traditional 7 BREW Store") is defined to mean a freestanding or other facility that has at least one drive-thru window. Any 7 BREW Store that does not, or would not, have at least one drive-thru window is considered to be a "Non-Traditional 7 BREW Store." You have no right under this Rider to construct, develop, and operate Non-Traditional 7 BREW Stores. Your exclusive right under this Rider to construct, develop, and operate 7 BREW Stores physically located within the Territory relates solely to Traditional 7 BREW Stores.
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, a "traditional" 7 Brew store is defined as a freestanding facility or other type of building that includes at least one drive-thru window. Any 7 Brew location lacking a drive-thru window is considered a "non-traditional" store. The franchise opportunity being offered is specifically for traditional 7 Brew stores.
This distinction between traditional and non-traditional stores is important for prospective franchisees because the rights granted to a franchisee typically pertain only to traditional stores. The document states that the franchisee has no right to construct, develop, and operate Non-Traditional 7 Brew Stores. The franchisee's exclusive rights to construct, develop, and operate 7 Brew stores within a specific territory apply solely to Traditional 7 Brew Stores.
7 Brew retains the right to construct, develop, and operate Non-Traditional 7 Brew Stores within the franchisee's territory. The development of a non-traditional store by 7 Brew or another franchisee will not count towards the franchisee's development obligations. This means that while a franchisee may have exclusive rights to traditional stores in a given area, 7 Brew can still establish non-traditional stores there, potentially impacting the franchisee's market share.