What is the definition of 'Marketing Materials' in the context of the 7 Brew Brand Fund?

According to the 2025 FDD, 7 Brew periodically may provide franchisees with sample advertising, marketing, promotional, and lead-generation formats and materials, which are collectively referred to as "Marketing Materials" at no cost. Franchisees may purchase multiple copies of these Marketing Materials at 7 Brew's direct cost of production, plus any related shipping, handling, and storage charges.

This means that 7 Brew franchisees may receive pre-designed marketing materials from the franchisor to help promote their stores. These materials can include various formats for advertising, promotions, and lead generation. Receiving sample materials at no cost can help franchisees save on initial marketing expenses and ensure brand consistency.

However, if a franchisee needs more copies of these materials, they will have to purchase them from 7 Brew. The cost will be the direct cost of producing the materials, plus any additional charges for shipping, handling, and storage. This arrangement allows 7 Brew to control the quality and consistency of marketing materials while providing franchisees with access to professionally designed resources.