What is the definition of the 'De-identification Date' in the context of terminating a 7 Brew franchise agreement?

According to 7 Brew's 2025 Franchise Disclosure Document, the "De-identification Date" is defined as the date the franchise agreement terminates or expires, based on the agreement's provisions and any notices 7 Brew provides to the franchisee in compliance with the agreement. This date is significant because it triggers several obligations for the franchisee regarding the removal of 7 Brew branding and proprietary materials from the store.

Specifically, after the De-identification Date, the franchisee must immediately cease identifying themselves as a current or former 7 Brew franchisee, stop using any 7 Brew marks or similar commercial symbols, and cancel any registrations related to the use of these marks. Within twenty to thirty days after this date, the franchisee is required to remove all signs, marketing materials, and proprietary items, and make alterations to distinguish the store from its former appearance as a 7 Brew location.

Additionally, within fifteen days of the De-identification Date, the franchisee must notify the telephone company and directory publishers about the termination of their right to use any phone numbers or listings associated with 7 Brew, and cease all digital marketing and social media activities related to the store. Failure to comply with these de-identification requirements allows 7 Brew to take necessary actions to protect its brand, with the franchisee responsible for reimbursing 7 Brew's costs.