How does 7 Brew define 'Gross Sales' for the Measured Stores?

According to 7 Brew's 2025 Franchise Disclosure Document, Gross Sales for the Measured Stores is defined as the aggregate revenue from selling beverages, food, other menu items, and merchandise, whether the payment is in cash or credit. However, this total revenue is subject to certain deductions.

Specifically, the Gross Sales figure is calculated after subtracting (a) applicable sales taxes that are collected and then remitted to the appropriate tax authority, (b) valid coupon credits and employee discounts, which are capped at 2% of the initial Gross Sales, and (c) revenue derived from the initial sale or issuance of gift cards and loyalty cards. It's important to note that while the initial sale of these cards is excluded from Gross Sales, any revenue generated when customers use these gift cards or loyalty cards to purchase products or services is included in the Gross Sales calculation.

Notably, the definition explicitly states that no other costs or expenses are deducted from the aggregate revenue when calculating Gross Sales. This means that expenses like rent, utilities, cost of goods sold, and labor costs are not factored into the Gross Sales figure. This provides a clear top-line revenue metric for evaluating the performance of 7 Brew locations.