What de-branding obligations does a 7 Brew franchisee have when relocating?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
ke you to open at the new site.
Conditions for relocation approval are (1) the new site is acceptable to us, (2) you pay us a $5,000 relocation fee, (3) you reimburse any costs we incur during the relocation process, (4) you confirm that your original Franchise Agreement remains in effect and governs the Store's operation at the new site with no change in the franchise term, (5) you sign a general release, in a form satisfactory to us, of any and all claims against us and our owners, affiliates, officers, directors, employees, and agents, (6) you continue operating the Store at its original site until we authorize its closure, and (7) you de-brand and de-identify the Store's former premises within the timeframe we specify and at your own expense so it no longer is associated in any manner (in our opinion
Source: Item 12 — TERRITORY (FDD pages 45–49)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, a franchisee relocating their store must de-brand and de-identify the former premises. This means the franchisee is responsible for removing any signage, logos, or other branding elements that associate the location with the 7 Brew system.
The franchisee must complete this de-branding within a timeframe specified by 7 Brew and at their own expense. The goal is to ensure that, in 7 Brew's opinion, the former location is no longer associated with the 7 Brew brand or its trademarks. This prevents customer confusion and protects the brand's image.
This requirement is one of several conditions for relocation approval. Other conditions include securing 7 Brew's acceptance of the new site, paying a $5,000 relocation fee, reimbursing 7 Brew's relocation costs, reaffirming the original Franchise Agreement, signing a general release of claims, and continuing operations at the original site until closure is authorized. Failing to meet these conditions could prevent a franchisee from relocating their 7 Brew store.