Is data generated from customer solicitation, communication, and retention programs considered confidential or proprietary information by 7 Brew?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
We and our affiliates possess (and will continue to develop and acquire) certain confidential information, some of which constitutes trade secrets under applicable Law, relating to developing and operating 7 BREW Stores (the "Confidential Information"), which includes but is not limited to:
- (1) information in the Operations Manual and Brand Standards;
- (2) layouts, designs, and other Plans for 7 BREW Stores;
- (3) methods, formats, specifications, standards, systems, procedures, sales and marketing techniques, and knowledge and experience used in developing and operating 7 BREW Stores;
- (4) marketing research and promotional, marketing, and advertising programs for 7 BREW Stores;
- (5) the standards, processes, information, and technologies involved in creating, developing, operating, maintaining, and enhancing digital and other sales platforms;
- (6) strategic plans, including expansion strategies and targeted demographics;
- (7) knowledge of specifications for and suppliers of, and methods of ordering, the Store's physical structure and certain Operating Assets, products, services, materials, and supplies that 7 BREW Stores use and sell;
- (8) knowledge of the operating results and financial performance of 7 BREW Stores other than the Store;
- (9) customer solicitation, communication, and retention programs, along with Data used or generated in connection with those programs;
- (10) all Data and other information generated by, or used or developed in, operating the Store, including Consumer Data, and any other information contained from time to time in the Computer System or that visitors (including you) provide to the System Website; and
- (11) any other information we reasonably designate as confidential or proprietary.
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, data generated from customer solicitation, communication, and retention programs is considered confidential information. This includes the programs themselves and any data used or generated in connection with them. 7 Brew considers this information proprietary and essential to their business operations.
As a 7 Brew franchisee, you are granted the right to use this confidential information only for operating your store during the term of the franchise agreement, adhering to brand standards. Using this information in any other business venture would be considered unfair competition. Franchisees must keep this information strictly confidential during and after the franchise term, as long as it remains non-public within the coffee industry.
Franchisees are responsible for implementing reasonable procedures to prevent unauthorized use or disclosure of confidential information, including limiting access to store personnel who need it for their duties and using confidentiality agreements. While 7 Brew has the right to pre-approve the confidentiality agreement forms, they will not control employment agreements or be responsible for labor relations. Upon termination or expiration of the franchise agreement, franchisees must immediately cease using any of 7 Brew's confidential information and return all copies of the operations manual and other confidential materials.