In the context of the 7 Brew franchise agreement, what does 'you' or 'your' refer to?

According to the 2025 FDD, in the context of the 7 Brew franchise agreement, 'you' or 'your' refers to the prospective franchisee who has applied for a franchise to operate a Traditional 7 Brew store. 7 Brew is willing to grant the franchise to the applicant based on the terms and conditions outlined in the agreement. This definition is crucial as it establishes the franchisee as the party responsible for fulfilling the obligations and enjoying the rights detailed in the franchise agreement.

Specifically, the franchisee, designated as 'you,' is expected to construct, develop, and operate a Traditional 7 Brew store at a location specified in Exhibit B of the agreement. The franchisee is also committed to using the Franchise System and Marks. The rights granted to the franchisee are limited to the products prepared and sold, and services provided, at the store's physical location, excluding distribution through the internet, wholesale, delivery, or other unapproved channels.

Furthermore, the franchisee acknowledges several key aspects of the franchise relationship. These include the necessity of consistent marketing efforts, maintaining high-quality products and services, adhering to Brand Standards, and understanding the business risks involved. The franchisee also confirms that 7 Brew has not made any representations or guarantees regarding potential sales, income, or profits, other than those disclosed in the franchise disclosure document. This acknowledgment underscores the franchisee's responsibility to independently investigate the franchise opportunity and recognize that their business abilities and efforts are vital to their success.