What is considered a 'traditional' 7 Brew Store?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
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We grant franchises to develop and operate high-capacity drive-thru, quick-serve coffee stores identified principally by the 7 BREW trademark that offer and sell coffee, coffee-based, and other beverages. We call these Stores "7 BREW Stores." The 7 BREW Store franchises that we currently offer and grant are only for "traditional" 7 BREW Stores. A "traditional" 7 BREW Store is defined to mean a freestanding or other facility that has at least one drive-thru window (a "Traditional 7 BREW Store"). Any 7 BREW Store that does not, or would not, have at least one drive-thru window is considered to be a "non-traditional" 7 BREW Store (a "Non-Traditional 7 BREW Store"). You do not have the right to acquire franchises for Non-Traditional 7 BREW
Stores (although we often give franchisees a right-of-first-refusal for Non-Traditional 7 BREW Stores in their development territories if they ask for it).
In this disclosure document, we distinguish between Traditional 7 BREW Stores and Non-Traditional 7 BREW Stores only when the context requires. Otherwise, all references in this disclosure document to 7 BREW Stores mean Traditional 7 BREW Stores. We refer to your proposed Traditional 7 BREW Store as the "Store." 7 BREW Stores operate under the trademarks, service marks, and other commercial symbols we periodically designate (the "Marks") and the mandatory specifications, standards, operating procedures, and rules we periodically specify for 7 BREW Stores ("Brand Standards"). Your Store must offer the products and services we specify.
We do not offer single-unit franchises.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–12)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, a 'traditional' 7 Brew store is defined as a freestanding facility or other type of building that includes at least one drive-thru window. The document specifies that the 7 Brew Store franchises currently offered are only for these 'traditional' stores. Any 7 Brew store that does not have at least one drive-thru window is considered a 'non-traditional' store.
This distinction is important for prospective franchisees because the document states that franchisees do not have the right to acquire franchises for non-traditional 7 Brew stores. However, 7 Brew may offer franchisees a right of first refusal for non-traditional stores within their development territories if they request it. The FDD clarifies that references to 7 Brew Stores generally mean traditional stores unless the context requires differentiation.
This focus on drive-thru locations highlights 7 Brew's business model, which emphasizes quick service and convenience. The FDD notes that 7 Brew Stores are distinguishable by their high-capacity drive-thru lanes, contributing to the brand's identity. Prospective franchisees should consider the implications of this model, including site selection criteria and potential local ordinances that might restrict drive-thru businesses.