What is considered 'Confidential Information' for the 7 Brew franchise?

According to the 2025 FDD, 7 Brew defines 'Confidential Information' as information, some of which constitutes trade secrets under applicable law. Franchisees are granted the right to use this confidential information as part of their franchise agreement. This information is crucial for operating a 7 Brew store according to the brand's standards and procedures.

This confidential information is protected under the franchise agreement, specifically Sections 7.E and 9. The franchisor maintains control over this information and can make changes to Brand Standards, which may require additional investment or higher operating costs for the franchisee. Franchisees must comply with these standards within the specified timeframe.

As a franchisee, understanding and protecting this Confidential Information is critical. It forms the basis of 7 Brew's competitive advantage and operational model. Failure to safeguard this information could lead to breaches of the franchise agreement and potential legal repercussions. Prospective franchisees should seek clarification on the specific types of information covered and the measures required to protect it.