Does 7 Brew consider the layouts and designs for 7 Brew stores to be confidential information?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
For purposes of this Agreement, "Confidential Information" means certain information, processes, methods, techniques, procedures, and knowledge, including know-how (which includes information that is secret and substantial), manuals, and trade secrets (whether or not judicially recognized as a trade secret), developed or to be developed by Franchisor relating directly or indirectly to the development or operation of a 7 BREW Store. With respect to the definition of know-how, "secret" means that the know-how as a body or in its precise configuration is not generally known or easily accessible, and "substantial" means information that is important and useful to Franchisee in developing and operating Franchisee's Store. Without limiting the foregoing, Confidential Information includes, but is not limited to:
- (1) information in the Operations Manual and Brand Standards;
- (2) layouts, designs, and other plans and specifications for 7 BREW Stores;
- (3) methods, formats, specifications, standards, systems, procedures, sales and marketing techniques, and knowledge and experience used in developing and operating 7 BREW Stores;
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, the layouts and designs of 7 Brew stores are considered confidential information. The FDD defines "Confidential Information" as information, processes, methods, techniques, procedures, and knowledge related to the development or operation of a 7 Brew store. This includes know-how, manuals, and trade secrets developed by the franchisor.
Specifically, the definition of Confidential Information includes layouts, designs, and other plans and specifications for 7 Brew Stores. Franchisees are required to maintain the confidentiality of this information, as outlined in the franchise agreement. This means a franchisee cannot share these designs with unauthorized parties or use them in any business other than their 7 Brew franchise.
This confidentiality requirement protects 7 Brew's brand identity and operational methods. By keeping store layouts and designs confidential, 7 Brew ensures that its unique brand aesthetic and operational efficiency are not replicated by competitors. This also helps maintain consistency across all 7 Brew locations, reinforcing brand recognition and customer experience. A franchisee's failure to protect this confidential information could result in legal action and termination of the franchise agreement.