Are 7 Brew company-owned stores required to contribute to the Brand Fund?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
You agree to contribute to the Brand Fund the amounts we periodically specify, not to exceed two percent (2.0%) of the Store's weekly Gross Sales. Your Brand Fund contribution is due and payable at the same time and in the same manner as the Royalty or in such other manner we periodically specify. 7 BREW Stores that we and our affiliates own will contribute to the Brand Fund on the same percentage basis as franchisees.
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, company-owned stores are required to contribute to the Brand Fund. 7 Brew stores that 7 Brew and its affiliates own will contribute to the Brand Fund on the same percentage basis as franchisees.
The Brand Fund is used for advertising, marketing, research and development, public relations, social media management, lead generation, customer-relationship-management, and technology programs, materials, and activities. The purpose of the fund is to enhance, promote, and protect the 7 Brew Store brand and Franchise System.
Franchisees contribute to the Brand Fund an amount that 7 Brew periodically specifies, but it will not exceed two percent of the store's weekly Gross Sales. This contribution is due at the same time and in the same manner as the Royalty or in such other manner 7 Brew periodically specifies. 7 Brew has sole control over all creative and business aspects of the Fund’s activities.