How will the Brand Fund's assets be used in relation to the 7 Brew System Website?

According to 7 Brew's 2025 Franchise Disclosure Document, the Brand Fund's assets will be used to develop, maintain, operate, update, and market the System Website. 7 Brew or its designees have the right to establish a website or series of websites for the 7 Brew Store network. The System Website can be used to advertise, market, identify, and promote 7 Brew Stores, the products and services they offer, and/or the 7 Brew Store franchise opportunity. It can also be used to help 7 Brew operate the 7 Brew Store network, and/or for any other purposes 7 Brew deems appropriate for 7 Brew Stores or otherwise.

7 Brew will own all intellectual property and other rights in the System Website and all information it contains. All Marketing Materials that a franchisee develops for their store must comply with Brand Standards and contain notices of the System Website's URL as 7 Brew specifies. Franchisees may not develop, maintain, or authorize any Digital Marketing or Social Media mentioning or describing the store or displaying any Marks without 7 Brew's prior written approval and, if applicable, without complying with 7 Brew's Brand Standards for such Digital Marketing and Social Media.

Except for the System Website and approved Digital Marketing and Social Media, franchisees may not conduct commerce or directly or indirectly offer or sell any products or services using any Digital Marketing, Social Media, or website. 7 Brew has the right to maintain websites other than the System Website and to offer and sell products and services under the Marks from the System Website, another website, or otherwise over the Internet without payment or other obligation to the franchisee. This means that while franchisees contribute to the Brand Fund, 7 Brew retains control over the System Website and its use for marketing and sales, and can operate other websites independently.