Can the 7 Brew Brand Fund be used to develop and maintain System Websites?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
We or our designees have the right to establish a website or series of websites (with or without restricted access) for the 7 BREW Store network: (1) to advertise, market, identify, and promote 7 BREW Stores, the products and services they offer, and/or the 7 BREW Store franchise opportunity; (2) to help us operate the 7 BREW Store network; and/or (3) for any other purposes we deem appropriate for 7 BREW Stores or otherwise (collectively, the "System Website"). The System Website need not provide you with a separate interior webpage or "micro-site" referencing your Store. We will own all intellectual property and other rights in the System Website and all information it contains. We will control and may use the Brand Fund's assets to develop, maintain, operate, update, and market the System Website.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 34–45)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, the Brand Fund can be used to develop and maintain System Websites. 7 Brew or its designees have the right to establish a website or series of websites for the 7 Brew store network. The purposes of these websites include advertising, marketing, identifying, and promoting 7 Brew stores, their products and services, and the 7 Brew franchise opportunity. The websites can also help 7 Brew operate the store network or for any other purposes 7 Brew deems appropriate for 7 Brew stores or otherwise. These websites are collectively referred to as the 'System Website'.
7 Brew will own all intellectual property and other rights in the System Website and all information it contains. 7 Brew will control and may use the Brand Fund's assets to develop, maintain, operate, update, and market the System Website. The System Website does not need to provide franchisees with a separate interior webpage or 'micro-site' referencing their store.
This means that as a 7 Brew franchisee, you will likely benefit from a System Website that promotes the brand and its offerings, funded by the Brand Fund. However, you will not own any part of the website or its content, and 7 Brew has complete control over its development and maintenance. Franchisees must ensure that all marketing materials they develop comply with Brand Standards and contain notices of the System Website's URL as specified by 7 Brew. Franchisees are restricted from developing, maintaining, or authorizing any Digital Marketing or Social Media mentioning or describing the store or displaying any Marks without prior written approval and compliance with Brand Standards.