Am I prohibited from using a name that is the same as or similar to the 7 Brew name?

According to 7 Brew's 2025 Franchise Disclosure Document, as a franchisee, you are restricted from using names that are the same as or similar to the 7 Brew name. Specifically, you cannot use any name that is the same as or similar to, or an acronym or abbreviation of, the 7 Brew name in your legal business name or email address, unless the franchisor has provided you with that email address. However, you are permitted to register the "assumed name" or "doing business as" name "7 Brew" in the jurisdictions where you are formed and qualify to do business.

This restriction protects 7 Brew's brand identity and prevents customer confusion. It ensures that all franchise locations operate under a consistent and recognizable brand name. While you can't incorporate the 7 Brew name into your legal business name, the allowance to register "7 Brew" as an assumed name provides some flexibility for local operations and compliance with local laws.

After the termination or expiration of your franchise agreement, you must also de-identify your store. This includes refraining from identifying yourself as a current or former 7 Brew franchisee and discontinuing the use of any marks or symbols that are confusingly similar to 7 Brew's marks. This obligation extends beyond the duration of the franchise agreement, reinforcing the importance of maintaining a clear distinction between your business and the 7 Brew brand, both during and after the franchise relationship.