What does 7 Brew have the absolute right to do regarding a site that does not meet its criteria?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
We will not unreasonably withhold acceptance of a site if, in our and our affiliates' experience and based on the factors outlined above, the proposed site is not inconsistent with sites that we and our affiliates regard as favorable or that otherwise have been successful sites in the past for Traditional 7 BREW Stores. However, we have the absolute right to reject any site not meeting our criteria or to require you to acknowledge in writing that a site you have chosen, while acceptable to us, is not recommended due to its incompatibility with certain factors bearing on a site's suitability as a location for a Traditional 7 BREW Store. We agree to use reasonable efforts to review and accept (or not to accept) each site you propose within thirty (30) days after we receive all requested information and materials. If we do not accept the site in writing within thirty
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
According to the 2025 FDD, 7 Brew has the absolute right to reject any proposed site for a Traditional 7 Brew Store that does not meet their criteria. Additionally, even if 7 Brew finds a site acceptable, they can require the franchisee to acknowledge in writing that the site is not recommended due to incompatibility with certain factors that could affect the site's suitability.
7 Brew agrees to use reasonable efforts to review and either accept or reject each site proposed by the franchisee within 30 days of receiving all requested information. If 7 Brew does not provide written acceptance within this 30-day period, the site is considered rejected. The franchisee is explicitly prohibited from proceeding with any site that 7 Brew has not accepted.
This clause gives 7 Brew significant control over site selection, ensuring that locations align with their brand standards and strategic objectives. For a prospective franchisee, this means that securing a suitable location that meets 7 Brew's approval is a critical first step. The franchisee should be prepared to conduct thorough site research and present comprehensive information to 7 Brew for evaluation. Understanding 7 Brew's site criteria is essential to avoid investing time and resources in locations that are unlikely to be approved.