Does the 360 Painting system include procedures for marketing, advertising and promotions?
360_Painting Franchise · 2025 FDDAnswer from 2025 FDD Document
Each 360 Painting Business must operate in accordance with our "System". The distinguishing characteristics of the System include among other things, brand standards and procedures for business operations and management; procedures and strategies for marketing, advertising and promotions, signage, vehicle wrapping, inventory and materials; methods and techniques for cleaning, restoring and protecting exterior surfaces; methods and techniques for inventory and cost control; the Marks; the Brand Standards Manual; and brand standards, specifications and procedures; record keeping, accounting, billing, collections and account management; all of which are designed to enhance the business and managerial aspects of the painting and wall finishing services business.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–12)
What This Means (2025 FDD)
According to the 2025 360 Painting Franchise Disclosure Document, the 360 Painting system does include procedures and strategies for marketing, advertising, and promotions. The FDD specifies that each 360 Painting business must operate according to the 360 Painting System. This system includes brand standards and procedures for business operations and management.
For a prospective franchisee, this means that 360 Painting provides a defined framework for how to market and advertise their franchise. This is a common benefit in franchising, where the franchisor provides a proven system to help franchisees attract customers. Franchisees are expected to follow these procedures to maintain brand consistency and effectiveness.
However, the franchisee is responsible for identifying and soliciting customers for their 360 Painting Business. While 360 Painting provides the marketing and advertising procedures, the franchisee is responsible for implementing them and actively seeking out customers. This highlights the importance of a franchisee's own marketing efforts in addition to following the franchisor's system.