Is 360 Painting required to conduct local advertising for its franchisees?
360_Painting Franchise · 2025 FDDAnswer from 2025 FDD Document
We are not required to conduct local advertising for you, nor are we required to spend any specific amount of money on advertising in your Protected Territory.
Local Advertising
In addition to contributions to the Marketing Fund, each month you must spend at least $5,000 or ten percent (10%) of your Gross Sales, whichever is greater, on advertising in the Protected Territory (either by way of direct promotion or participation in an Advertising Cooperative). You must provide us with evidence each month that you have spent the required amount on local advertising. We may require that your minimum local advertising expenditure be allocated to advertising of certain types, using specific vendors, in particular channels or as a component of a broader campaign.
We may also require that any local marketing or advertising include reference (in a form we determine) to one or more franchise systems which may be owned by us or our affiliates; provided that a substantial focus of those materials, programs or activities includes the promotion of the Business.
Your advertising must be in such media, and of such type, format and other particulars as we approve, must be conducted in a dignified manner, and must conform to our standards and requirements. Any and all advertising and marketing materials (whether developed in connection with an Advertising Cooperative or otherwise) not prepared or previously approved by us must be submitted to us at least 14 days prior to any publication or run date for approval, which we may withhold for any or no reason. We will provide you with written notification of approval or disapproval within a reasonable time. If we do not notify you of approval or disapproval within 10 days of our receipt of the materials, the materials will be approved. You must discontinue the use of any approved advertising within five days of your receipt of our request to do so. You may not conduct advertising or promotion on or through the Internet/world wide web or other electronic transmission via computer without our express prior written approval. All of your advertising and promotion must be factually accurate and shall not detrimentally affect the Marks or the System, as we determine. You must use the telephone number provided by us in connection with all marketing initiatives.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 27–38)
What This Means (2025 FDD)
According to 360 Painting's 2025 Franchise Disclosure Document, 360 Painting is not required to conduct local advertising for its franchisees. However, franchisees are required to spend a minimum amount on local advertising in their protected territory. This amount is the greater of $5,000 or 10% of gross sales each month. Franchisees must provide evidence of these expenditures to 360 Painting.
360 Painting may also mandate the types of advertising, specific vendors, channels, or broader campaigns that the local advertising expenditure must be allocated to. Additionally, 360 Painting retains control over the advertising content, requiring that it be approved and adhere to their standards. Franchisees must submit any advertising materials not already approved at least 14 days before their intended use.
360 Painting also has the right to require that local marketing or advertising include reference to other franchise systems owned by them or their affiliates, as long as the promotion substantially focuses on the franchisee's 360 Painting business. Franchisees must use the telephone number provided by 360 Painting in connection with all marketing initiatives. These stipulations ensure that local advertising aligns with 360 Painting's broader marketing strategies and brand standards.