Does 360 Painting require franchisees to use specific advertising materials for Local Advertising?
360_Painting Franchise · 2025 FDDAnswer from 2025 FDD Document
same basis as other participants.
Local Advertising
In addition to contributions to the Marketing Fund, each month you must spend at least $5,000 or ten percent (10%) of your Gross Sales, whichever is greater, on advertising in the Protected Territory (either by way of direct promotion or participation in an Advertising Cooperative). You must provide us with evidence each month that you have spent the required amount on local advertising. We may require that your minimum local advertising expenditure be allocated to advertising of certain types, using specific vendors, in particular channels or as a component of a broader campaign.
We may also require that any local marketing or advertising include reference (in a form we determine) to one or more franchise systems which may be owned by us or our affiliates; provided that a substantial focus of those materials, programs or activities includes the promotion of the Business.
Your advertising must be in such media, and of such type, format and other particulars as we approve, must be conducted in a dignified manner, and must conform to our standards and requirements. Any and all advertising and marketing materials (whether developed in connection with an Advertising Cooperative or otherwise) not prepared or previously approved by us must be submitted to us at least 14 days prior to any publication or run date for approval, which we may withhold for any or no reason. We will provide you with written notification of approval or disapproval within a reasonable time. If we do not notify you of approval or disapproval within 10 days of our receipt of the materials, the materials will be approved. You must discontinue the use of any approved advertising within five days of your receipt of our request to do so. You may not conduct advertising or promotion on or through the Internet/world wide web or other electronic transmission via computer without our express prior written approval. All of your advertising and promotion must be factually accurate and shall not detrimentally affect the Marks or the System, as we determine. You must use the telephone number provi
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 27–38)
What This Means (2025 FDD)
According to the 2025 360 Painting Franchise Disclosure Document, franchisees are required to adhere to specific guidelines and obtain approval for local advertising materials. Franchisees must spend at least $5,000 or 10% of their gross sales each month on local advertising within their protected territory. This expenditure can be through direct promotion or participation in an Advertising Cooperative.
360 Painting has the right to mandate that local advertising be allocated to specific types of advertising, vendors, channels, or broader campaigns. Furthermore, the franchisor may require that local marketing or advertising include reference to other franchise systems owned by them or their affiliates, as long as the primary focus remains on promoting the franchisee's 360 Painting business.
All advertising must be in approved media, formats, and types, conducted in a dignified manner, and conform to 360 Painting's standards. Any advertising materials not already prepared or approved by 360 Painting must be submitted for approval at least 14 days before their intended publication date. The franchisor has the right to withhold approval for any reason. If the franchisee does not receive notification of approval or disapproval within 10 days of submission, the materials are considered approved. Franchisees must also discontinue the use of any advertising within five days of receiving a request from 360 Painting to do so. Franchisees must use the telephone number provided by 360 Painting in connection with all marketing initiatives.
Notably, franchisees are required to use 360 Painting's approved website provider for online advertising. These stipulations ensure brand consistency and quality control across all advertising efforts, but also require franchisees to be proactive in seeking approval and adhering to the franchisor's guidelines.