Does 360 Painting require franchisees to use specific advertising materials for Cooperative Advertising?
360_Painting Franchise · 2025 FDDAnswer from 2025 FDD Document
Your advertising must be in such media, and of such type, format and other particulars as we approve, must be conducted in a dignified manner, and must conform to our standards and requirements. Any and all advertising and marketing materials (whether developed in connection with an Advertising Cooperative or otherwise) not prepared or previously approved by us must be submitted to us at least 14 days prior to any publication or run date for approval, which we may withhold for any or no reason. We will provide you with written notification of approval or disapproval within a reasonable time. If we do not notify you of approval or disapproval within 10 days of our receipt of the materials, the materials will be approved. You must discontinue the use of any approved advertising within five days of your receipt of our request to do so. You may not conduct advertising or promotion on or through the Internet/world wide web or other electronic transmission via computer without our express prior written approval. All of your advertising and promotion must be factually accurate and shall not detrimentally affect the Marks or the System, as we determine. You must use the telephone number provided by us in connection with all marketing initiatives.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 27–38)
What This Means (2025 FDD)
According to the 2025 FDD, 360 Painting franchisees are required to adhere to specific guidelines and obtain approval for advertising materials, including those used in cooperative advertising. Franchisees must submit any advertising and marketing materials not previously approved to 360 Painting at least 14 days before their intended publication or run date. 360 Painting has the authority to withhold approval for any reason. If the franchisee does not receive notification of approval or disapproval within 10 days of 360 Painting's receipt of the materials, the materials are considered approved. Franchisees must also stop using any advertising within five days if requested by 360 Painting.
360 Painting also maintains control over the media, type, format, and other details of advertising, ensuring it aligns with their standards and is conducted appropriately. Franchisees are prohibited from advertising or promoting on the internet or through other electronic means without express prior written approval from 360 Painting. All advertising must be factually accurate and must not negatively impact 360 Painting's trademarks or the overall system.
These stipulations ensure that 360 Painting maintains brand consistency and quality across all advertising efforts, whether individual or cooperative. This level of oversight is common in franchising to protect the brand's image and reputation. Franchisees should be aware of these requirements and plan their advertising activities accordingly, allowing sufficient time for approval processes.