What is the principal place of business for Eat the Frog Franchising, LLC, an affiliate of 360 Painting?
360_Painting Franchise · 2025 FDDAnswer from 2025 FDD Document
Although not associated with our parents PSB Group, PSB or AE Capital, another affiliate through common control with our Chief Executive Officer is Eat the Frog Franchising, LLC ("Eat the Frog"), which is the franchisor of fitness and workout studio businesses that operate under the name "Eat the Frog Fitness". Eat the Frog's principal place of business is at 126 Garrett St., Suite J, Charlottesville, VA 22902. Eat the Frog became our affiliate following an acquisition that closed on April 1, 2024. Eat the Frog has been offering franchises since April 1, 2024 and does not offer franchises in any other line of business, does not engage in any other line of business, and does not own or operate any similar businesses to the one it franchises. Eat the Frog's predecessor, ETF Franchising, LLC, franchised the Eat the Frog system from April 2016 to March 2024. As of December 31, 2024, there were 4 Eat the Frog franchisees in the U.S. operating 4 franchised businesses.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–12)
What This Means (2025 FDD)
According to 360 Painting's 2025 Franchise Disclosure Document, Eat the Frog Franchising, LLC, is an affiliate through common control with 360 Painting's Chief Executive Officer. Eat the Frog Franchising, LLC, is the franchisor of fitness and workout studio businesses operating under the name "Eat the Frog Fitness".
The principal place of business for Eat the Frog Franchising, LLC, is located at 126 Garrett St., Suite J, Charlottesville, VA 22902. Eat the Frog became an affiliate of 360 Painting following an acquisition that closed on April 1, 2024.
Eat the Frog has been offering franchises since April 1, 2024. As of December 31, 2024, there were 4 Eat the Frog franchisees in the U.S. operating 4 franchised businesses. This information is relevant for prospective 360 Painting franchisees as it provides insight into the affiliated businesses and their operational status under the same leadership.