What name must a franchisee operate their business under for a 360 Painting franchise?
360_Painting Franchise · 2025 FDDAnswer from 2025 FDD Document
We grant franchises to qualified individuals and business entities to establish and operate home-based, mobile businesses that provide a full range of painting and wall finishing services for both exterior and interior portions of residences and "light commercial" buildings under the name "360 Painting" and certain other trademarks, service marks, trade names, and logos we designate from time to time (collectively referred to as the "Marks"). We refer to the 360 Painting business you will operate as the "360 Painting Business" or simply your "Business." We began offering franchises in April 2013. We do not offer and have not previously offered franchises in any other line of business. We do not operate any businesses similar to the Business.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–12)
What This Means (2025 FDD)
According to the 2025 360 Painting Franchise Disclosure Document, franchisees must operate their business under the name "360 Painting" and other trademarks, service marks, trade names, and logos that the franchisor designates. The FDD also states that the franchisor refers to the franchisee's business as the "360 Painting Business."
This requirement ensures brand consistency across all franchise locations, which is a common practice in franchising. By using the same name and branding, 360 Painting aims to create a recognizable and trusted image for customers. This consistency helps in building brand awareness and customer loyalty.
Prospective franchisees should be aware that they are obligated to use the designated name and branding in all aspects of their business operations. This includes marketing materials, signage, and customer communications. Failure to comply with these requirements could result in a breach of the franchise agreement.