What factors does 360 Painting consider when selecting members of the Advertising Council?
360_Painting Franchise · 2025 FDDAnswer from 2025 FDD Document
We have formed an advisory council consisting of 360 Painting Businesses (the "Advertising Council") in which you may be required to participate and provide advice and counsel regarding our use of the Marketing Fund. We select members of the Advertising Council based on a variety of objective and subjective factors, including volume of business, collaborative disposition, availability, and personal interest, among others. The Advertising Council functions in an advisory capacity only and does not exercise authority over the Marketing Fund or over us. We have not established any governing documents for the Advertising Council. We reserve the right to change or dissolve the advertising council. You may be required to pay your own expenses associated with participating in Advertising Council activities and pay dues assessed for the administration of the Advertising Council. We will pay our proportionate share of Advertising Council dues based on the number of 360 Painting Businesses we or our affiliates operate. From time to time, we may also seek input or feedback from the Advertising Council on System operational issues or other matters beyond advertising.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 27–38)
What This Means (2025 FDD)
According to 360 Painting's 2025 Franchise Disclosure Document, the company considers several objective and subjective factors when selecting members for its Advertising Council. These factors include the franchisee's volume of business, their collaborative disposition, their availability, and their personal interest in participating.
The Advertising Council serves in an advisory capacity, providing advice and counsel to 360 Painting regarding the use of the Marketing Fund. However, the council does not have any authority over the Marketing Fund or over 360 Painting itself. The franchisor retains the right to change or dissolve the Advertising Council at its discretion.
As a prospective franchisee, it's important to note that participation in the Advertising Council may be required, and you may be responsible for covering your own expenses associated with council activities. Additionally, you may be required to pay dues for the administration of the Advertising Council. 360 Painting will pay its share of these dues based on the number of 360 Painting businesses it or its affiliates operate. Franchisees should consider these potential costs and time commitments when evaluating the franchise opportunity.