Does 360 Painting allow franchisees to use prefixes or suffixes with the brand name?
360_Painting Franchise · 2025 FDDAnswer from 2025 FDD Document
(iii) Operate and advertise the Business only under the name "360 Painting" or such other Marks as Franchisor may designate from time to time, without prefix or suffix, except as specifically instructed by Franchisor to describe the location of the Business;
(iv) If Franchisee is a corporation, limited liability company, partnership or other type of entity, not use any of the Marks, including, without limitation, the name "360 Painting" in its corporate or other legal name without the prior express written consent of Franchisor;
(vi) Have the symbol TM, SM or R enclosed in a circle or such other symbols or words as Franchisor may designate to protect the Marks on all surfaces where the Marks appear;
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 56)
What This Means (2025 FDD)
According to 360 Painting's 2025 Franchise Disclosure Document, franchisees must operate and advertise their business strictly under the name "360 Painting." The agreement prohibits the use of any prefixes or suffixes to the brand name unless 360 Painting provides specific instructions to describe the business's location.
This restriction ensures brand consistency across all franchise locations, which is a common practice in franchising. Standardized branding helps customers easily recognize and trust the 360 Painting brand, regardless of the specific location they are interacting with. Any deviation from this rule could dilute the brand's identity and potentially confuse customers.
Furthermore, if a franchisee operates as a corporation, LLC, partnership, or other entity, they cannot include "360 Painting" in their legal name without prior written consent from 360 Painting. Franchisees must also include appropriate trademark symbols (TM, SM, or R) on all materials displaying the 360 Painting name to protect the marks. These measures protect 360 Painting's brand identity and legal rights, while ensuring a uniform and professional image for all franchise locations.