Can 1 800 Packouts use the Brand Fund for general public relations?
1_800_Packouts Franchise · 2025 FDDAnswer from 2025 FDD Document
We will determine, in our sole discretion, when, how and where the payments deposited into the Brand Fund will be spent. We select the types of media used and the location of the advertising campaigns administered through the Brand Fund. We use or may use the following media: print, radio, television, telephone, smart phone, social media and Internet. We may also use the funds for general public relations, for business development, and to otherwise obtain and build brand awareness. All advertising and marketing materials will be prepared by us or by outside advertising/public relations/promotional agencies. We will not use the advertising fund for soliciting new franchise sales.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 32–39)
What This Means (2025 FDD)
According to 1 800 Packouts' 2025 Franchise Disclosure Document, the Brand Fund can be used for general public relations. Franchisees contribute up to 3% of their gross sales to the Brand Fund.
The document states that 1 800 Packouts will determine when, how, and where the Brand Fund payments will be spent. They select the types of media used and the location of advertising campaigns.
Specifically, the FDD indicates that 1 800 Packouts may use the Brand Fund for general public relations, business development, and to build brand awareness. All advertising and marketing materials will be prepared by 1 800 Packouts or by outside agencies. The Brand Fund will not be used to solicit new franchise sales.