Where can I find information about advertising and approval of local advertising for a 1-800-GOT-JUNK? franchise?
1_800_Got_Junk Franchise · 2025 FDDAnswer from 2025 FDD Document
You may always use your own advertisements beyond those produced by the Sales, Marketing and Technology Fund, subject to our prior written approval of the advertising, which will be granted or denied no more than 30 days after receipt of the materials you submit. You may not create or maintain a website, social media account or other internet presence in connection with the Franchised Business without our express prior written consent, which consent may be withheld in our sole discretion.
(e)
Franchisee agrees to advertise the Franchised Business (at Franchisee’s expense) in Google
Business Profile in the Territory, and, or alternatively, in one or more online universal
business listings, using only such information as is approved in advance by Franchisor in
writing, the cost of which shall be credited towards Franchisee’s obligations under
Section 10.2.
Branding Cooperative.
Franchisor may, but is not obliged to, establish one or more branding cooperatives of 1-800-GOT-JUNK? franchisees (each, a “Branding Cooperative”) operating within a particular geographic area, or using such other parameters as Franchisor may designate in its sole discretion, and which may comprise the entire System.
If the Franchised Business is located in a geographic area where a Branding Cooperative is established or meets the parameters that Franchisor designates for any other Branding Cooperative, Franchisee shall join and fully participate, at its sole expense, in such Branding Cooperative established and designated by Franchisor.
Further, if approved by franchisees representing at least 65% of the total revenue base generated by the members of the Branding Cooperative (which revenue base and percentage shall be determined and calculated by Franchisor in its sole discretion), Franchisee shall contribute to the Branding Cooperative in such amounts, at such times, and in such manner as specified by Franchisor in its sole discretion; provided that Franchisee shall not be required to contribute more than 5% of its Gross Revenue in the aggregate for all Branding Cooperatives to which Franchisee belongs, and any amount contributed by Franchisee to any Branding Cooperative may
We select the types of media used and the location of the advertising campaigns administered through the Sales, Marketing and Technology Fund. We use or may use the following media: digital, print, radio, television, telephone, directories, internet and direct mail. The marketing focus is generally on national coverage and marketing development, but may include regional and local efforts in our discretion; and will be handled in-house at 1-800-GOT-JUNK? or outsourced to O2E Brands or another Affiliate or to a national or regional professional advertising or public relations firm.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 23–24)
What This Means (2025 FDD)
According to the 2025 1-800-GOT-JUNK? Franchise Disclosure Document, Item 10 and Item 22 provide information regarding advertising. Specifically, 1-800-GOT-JUNK? requires franchisees to obtain prior written approval for any advertisements they want to use beyond those produced by the Sales, Marketing and Technology Fund. 1-800-GOT-JUNK? will grant or deny approval within 30 days of receiving the advertising materials. Franchisees are also required to advertise their franchised business in Google Business Profile (or similar online universal business listings) using only information approved in advance by 1-800-GOT-JUNK?. The cost of this advertising can be credited towards the franchisee's obligations under Section 10.2. Franchisees are prohibited from creating or maintaining any website, social media account, or other internet presence without express prior written consent from 1-800-GOT-JUNK?.
1-800-GOT-JUNK? may establish Branding Cooperatives, requiring franchisees within designated geographic areas to participate fully and potentially contribute up to 5% of their gross revenue to these cooperatives. These cooperatives require compliance with their terms, including attending all meetings. Decisions regarding contributions are determined by 1-800-GOT-JUNK? based on franchisee revenue, with approval needed from franchisees representing at least 65% of the Branding Cooperative's total revenue base.
1-800-GOT-JUNK? also uses a Sales, Marketing and Technology Fund, where all franchisees and franchisor-owned operations contribute on the same basis. 1-800-GOT-JUNK? selects the types of media and the location of advertising campaigns administered through this fund, utilizing media such as digital, print, radio, television, telephone, directories, internet, and direct mail. The marketing focus is generally on national coverage and marketing development, but may include regional and local efforts at 1-800-GOT-JUNK?'s discretion. These efforts may be handled in-house or outsourced to O2E Brands or another affiliate, or to a national or regional professional advertising or public relations firm.
Prospective franchisees should be aware that 1-800-GOT-JUNK? is not obligated to spend any specific amount on advertising in their territory and may spend more or less than the aggregate contributions in any given year. The Sales, Marketing and Technology Fund will not be audited, but an in-house statement of operations will be prepared annually and made available to franchisees upon request. This fund may also borrow funds to cover deficits, and any surplus will be saved for future spending. While no percentage of the fund is used for the direct solicitation of franchisees, some advertising and marketing material may contain contact numbers for franchise information.